This post contains affiliate links.
This 2005, 20th Century Fox movie (Rotten Tomatoes) follows Rodney Copperbottom (voiced by Ewan McGregor ), a poor robot with a huge dreams – to sell his latest invention to Bigweld Industries, a corporation owned by Bigweld (voiced by Mel Brooks), who is dedicated, above all, to making every robot's life better. However, when Rodney gets to the city, he finds that Bigweld has retired and a young executive named Mr. Gasket (voiced by Lowell Ganz) has taken the company's reigns. Mr. Gasket's aim is not to help disadvantaged robots, but rather turn them into scrap for profit. Rodney and his friends, including Fender (voiced by Robin Williams), Piper (voiced by Amanda Byne), and Lug (voiced by Harland Williams) must stop Mr. Gasket's nefarious plot before they all go to the chop shop.
It calls for corporations to support communities:
We see two attitudes toward corporate responsibility in this movie. The first is exemplified by Bigweld, the owner of Bigweld industries, who, while in control of his company, employs, empowers, and supports the poor of Robot City. He reflects the real-world point-of-view that companies are responsible for protecting and serving the people and societies that they come in contact with. The other attitude is exemplified by Mr. Gasket , the young and money-hungry executive who controls the business when Bigweld retires. By halting production of replacement parts and forcing robots to either buy expensive and flashy upgrades or go to the “chop shop,” Mr. Gasket seeks to destroy the poor population and increase his profits both. Mr. Gasket reflects the idea that the job of a corporation is to make money for its shareholders at any cost. In the real world, we see this in the form of owners who sacrifice both their employees and their communities in the interest of profit (I think of Wal-Mart.). This movie falls squarely on the side of corporate responsibility to its communities, following a main character that spends the majority of the film trying to restore Bigweld Industries to its moral high ground. It's also interesting, though, that the movies doesn't even mention government regulations. Apparently, companies should choose for themselves to support their communities, rather than being forced to by national, state, or local leaders.
It Condemns the Medical and Beauty
Industries:
Bigweld Industries
is effectively a medical and beauty company in one. It is
responsible for producing the replacement parts that keep robots
operating (think of this as medical care), as well as producing
upgrades that make robots more modern and attractive (think of this
as the beauty part of their business). By halting the production of
spare parts, Mr. Gasket, the movie's villain, denies robots
already-difficult-to-afford medical care, and forces them to be
turned into scrap if they can't afford expensive and unnecessary
upgrades. The message here, in term of health care, is that
companies are sacrificing people's health in the interest of profits;
their services are so expensive that people cannot get them and so
cannot continue to work.Similarly, by marketing upgrades, with his “ingenious” slogan “Why be you when you can be new?” he markets the idea that to be useful or worthwhile, you must be “improved.” This is, in effect, what the beauty industry does. It markets makeup, skincare, plastic surgery, weight loss supplies etc. telling us that without it we can't be attractive enough. Without unnaturally full eyelashes or arms that look like a mountain range, we aren't full human beings. And to be fair, being attractive enough is a fair concern. Our physical appearance greatly influences our ability to find and retain work. Just like the robots in Robot City, we're a little over a barrel. If we can't spend the money to look nice enough, we may end up at the chop shop, too.
Don't be fooled by all of this talk of medical care and corporate America into thinking that this is a serious movie, though; its actually really fun. Rodney's friend, Fender, voiced by Robin Williams, is perpetual cut-up, constantly losing arms, legs, even his head throughout the movie. Aunt Fanny, the woman with whom Robot, Fender, and all of their friends board with, is snail-shaped and so is constantly knocking things down with her large posterior. And Fender's younger sister, Piper has an adorable, adolescent crush on Rodney. Robots is the full package precisely because it has something to say about tense social issues, while still being enjoyable to watch. I highly suggest watching it for a good laugh and a good chance to think about the world around you.
So, what are your favorite movies or shows that make a larger point? Please tell me in the comments.
Please follow Retro Reviews on Facebook at https://www.facebook.com/retromediareviews/ to keep up to date with my latest retro recommendations.So, what are your favorite movies or shows that make a larger point? Please tell me in the comments.
Other Posts You Might like:
Start your New Year with a Show that Promises Hope for all of Man(Woman/Child/Android/Klingon/Non-carbon-based life form) Kind – Star Trek: The Next Generation, Season 1
Three Reasons to Watch “Mickey's Once Upon a Christmas” This Year
No comments:
Post a Comment